Babydump’s former picking and packing process involved intense manual labor. Their products were stored on shelf racks where they were manually picked and then put in crates for transport. Goods were then placedut into boxes of different heights in their packing department.
The online baby shop for quality products across multiple price points.
Babydump is one of the biggest chain stores across the Netherlands and Belgian Flanders, with 14 store locations offering a broad range of baby products. The company’s philosophy is to provide customers with quality products to meet their childcare needs within any price range.
Customer needs
Improved efficiency and labor savings
Brand awareness
Goods were then put into boxes of different heights in their packing department. Unnecessarily large boxes were sent to the carrier, resulting in high volume shipping. Without a right-sizing solution, boxes would often be shipped containing large amounts of empty space.
Improved sustainability
Goods were then put into boxes of different heights in their packing department. Unnecessarily large boxes were sent to the carrier, resulting in high volume shipping. Without a right-sizing solution, boxes would often be shipped containing large amounts of empty space.
Our solution
Babydump decided to fully automate their logistics process with the main goal of increasing their efficiency. Their new process begins with Ranpak’s Form’it!™ box forming solution which provides a steady stream of empty boxes. These are then collected by their Autonomous Mobile Robots (AMRs) and brought to the Autostore. The articles inside the Autostore are picked and placed directly into these boxes. The fully prepared order will be collected again by the AMRs and delivered to Ranpak’s Cut’it EVO Multi-Lid™ machine. After height-reduction and sealing, they are automatically labeled and sorted by the AMRs.
Business results
Improved efficiency
Babydump’s newly automated process is four to five times faster than their old one and is more labor-efficient. Thanks to their increased speed they can ship more boxes each day, improving customer experience.
Improved unboxing experience
Babydump can now deliver visually appealing boxes with their own branding to their customers. The boxes are also easy to open thanks to a simple tear strip. The height reduction process controls void levels in each box, improving unboxing.
Cost savings
Babydump saves on labor costs, while the height reduction of the boxes reduces empty space, helping to conserve shipping costs and protect goods. Overall, Babydump now saves on labor costs, transportation costs, and enjoys reduced damage rates.
More sustainable packaging
Finally, their simplified process and right-sized packaging has a positive impact on the environment, shipping with less emissions within curbside recyclable containers.
Ranpak is at MODEX 2022
Atlanta | March 28 – 31
Visit us at the
Caja Robotics booth: #C3789
We look forward to seeing you there. 
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