Case Studies


Passion for shoes

Generations of shoemakers lie behind Omoda’s success, starting with the founders’ grandfather who provided a horse-driven home delivery service in 1875. In 1961, Lourus Jan Verton and his wife began a business that in 2000 was branded as Omoda. It has now grown to become an internationally recognized online retailer of premium, branded shoes.

Customer needs

Reducing costs

Omoda needed to reduce labor costs, and they also wanted to reduce package size, saving on materials and shipping.

Shipping less air

Not all shoeboxes carry the same size of shoe, and Omoda’s previous packaging process often meant shipping up to 50% air, with an impact on both sustainability and shipping cost. Finding a way to enhance efficiency was crucial.

Improving sustainability

By ensuring smaller voids, Omoda wanted to reduce their CO2 footprint and demonstrate a commitment to the environment.

Enhancing the customer experience

Desired improvements to the customer unboxing experience included an easy-to-open carton, and packaging that could be easily closed and returned.

Our Solution

Following a meeting just days after the initial enquiry, Ranpak proposed Cut’it!™ EVO as an automated solution that could reduce packaging voids and deliver the sustainability improvements required. The machine uses the latest packaging technology, detecting the highest point of filling, cutting box edges automatically to that point, and applying a glued lid – an excellent solution for mixed order sizes.

Ranpak’s service engineers supported the whole sales and implementation process for what was one of the first ever commercial Cut’it!™ EVO installations. An excellent working relationship resulted, with strong commitment to success on both sides. Omoda can now easily handle two different carton heights, and are also able to change carton footprints for the summer and winter seasons.

  • Omoda packaging line with Ranpak automation machines

Business results

Faster packaging process

Improvements to speed on the packaging line have obvious cost benefits, but teams are also now able to focus more on the quality of shipments and faster processing of returns. Even manual packaging has improved, with staff choosing better boxes.

Improved shipping efficiency

Omoda has reduced the amount of air shipped by 46% – saving 25% of space in each truck. Their last-mile carrier has also benefited from the improvement.

Happier customers

The new process supports a truly premium unboxing experience, along with explicitly sustainable packaging for Omoda’s consumers.

  • “Being able to fit the box to the product has given us major improvements in shipping efficiency, making big differences to the bottom line and to our environmental impact.”

    Jan Baan Chief Operating Officer at Omoda

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